Hi, I’m Toni!
I’m a nurse by profession, a full-time mom to three girls, and a part-time writer, content creator, and crafter. I love sharing all things For Every Mommy— the beautiful, messy, meaningful, and sometimes completely chaotic moments that come with motherhood and family life.
This little corner of the internet is where I document the things we love and the life we’re building as a family. From home improvement projects and family travels to everyday mommy (mis)adventures, you’ll find stories from our life in Cebu and beyond. I also share bits of my personal style, sartorial musings, beauty finds, and the little things that help me feel like me beyond motherhood.
A Little Bit of My Blogging Story
While this space may be new, my journey as a blogger and content creator isn't.
My first blog, Perfumed Red Shoes, was founded in 2010 as a simple hobby. What started as a space to share my thoughts eventually opened the door to writing, blogging, content creation, and opportunities that my 12-year-old, journal-writing self could never have imagined.
Through the years, Perfumed Red Shoes has gone through several name and domain changes, but it has continued to grow with me. Today, it has become a space that best represents my love for fashion, lifestyle, beauty, and personal style.
And now, as life has evolved and motherhood has become such a huge part of my story, I felt it was time to create a space for this chapter, too.
Welcome to For Every Mommy
For Every Mommy is where I share my journey as a mommy, wife, and lover of all things that make family life a little more beautiful and meaningful.
Here, you can expect stories and inspiration about motherhood, family life, parenting, home, travel, food, beauty, style, self-care, and everyday living. It’s a space for the moms who are figuring things out as they go, embracing the chaos, celebrating the little wins, and trying to make the most of every season of life.
Because motherhood is a huge part of who we are.. but it’s not all that we are.
Beyond the Blog
Writing has taken me places I never imagined. I’ve had the opportunity to work as a lifestyle columnist for Cebu Daily News and a contributing writer for Keeta PH, experiences I will always be incredibly grateful for.
Over the years, I’ve also had the privilege of collaborating with brands and institutions whose stories, products, and experiences I genuinely enjoy sharing with my audience. These include Uniqlo Philippines, Facial Care Centre, Marie France, Svenson Philippines, Shangri-La Mactan, Cebu, NUSTAR Resort and Casino, Bluewater Sumilon, New Lounge PH, The Metro Stores, Watsons Philippines, Giordano, NIDO, MILO, Bear Brand, Lipault, La Mer, Jo Malone, Origins, and Guerlain, Samsung, BioFresh, SM Cebu Malls, Alaska, HiPP Organic Kindermilk, among many others.
I love working with brands that align with my lifestyle and resonate with my community.. whether that means sharing a product I genuinely enjoy, documenting an experience, telling a story, or creating content that feels natural, relatable, and true to who I am.
If you're a brand, business, or fellow creator who thinks we'd be a good fit, I’d love to connect and explore how we can create something meaningful together.
If You're New Here...
Welcome! I hope you enjoy following along and find something here that inspires you, helps you, or simply makes you feel a little less alone in this beautiful and sometimes chaotic journey called life.
And if you've been here since the Perfumed Red Shoes days, or found your way here through my social media, thank you so much for sticking around.
Your interest, engagement, support, and every little interaction over the years mean more to me than you know.
Here’s to this new chapter, and to all the stories, adventures, little moments, and mommy (mis)adventures still to come. 🤍