Shopee Live on Wheels Brings Interactive Shopping Experience to Cebu IT Park

Members of Cebu Bloggers Society at the Shopee Tam-Bai Cebu 2026

Shopping, entertainment, and local entrepreneurship come together as Shopee brings Shopee Live on Wheels to Cebu, a roving truck activation that gives shoppers the opportunity to discover local brands, experience products firsthand, and enjoy a range of interactive activities and exclusive offers. 

The activation comes as more entrepreneurs across Visayas and Mindanao use digital commerce to reach customers beyond their local communities. Through tools such as Shopee Live, Shopee Video, affiliate marketing, and Chat AI Assistant, more businesses are expanding their reach and serving customers nationwide. Shopee Live on Wheels builds on this momentum by complementing sellers’ digital presence with an on-ground experience that helps them connect with shoppers in new ways. 

Photos by Marco Yambao / @chibuanokini on Instagram

On 27 June 2026 at Cebu IT Park, Shopee Live on Wheels gave shoppers the opportunity to join interactive games, watch exclusive live sessions, and enjoy event-only discounts and vouchers while exploring products from local sellers. 

Featured at the activation are Tapiocas and Beans Co., a Cebu-based café and beverage supply business serving specialty coffee and ice cream, and Immuni+, a Shopee Mall health and wellness brand. At the activation, Cebu shoppers can discover their products, meet the entrepreneurs behind the businesses, and learn how digital commerce is helping local brands reach customers across the Philippines. 

The event also complements Shopee's broader initiatives to support Filipino entrepreneurs, including Tatak Pinoy, which helps homegrown brands and locally made products gain greater visibility and connect with more customers nationwide. Together, these initiatives reflect Shopee's continued commitment to supporting businesses and entrepreneurs thrive in the digital economy.