The International Travel Festival marks its 11th year-- embark on the next chapter of Travel!

The International Travel Festival marks its 11th year as the region's premier travel extravaganza returning on March 13-15, 2006 at the Pacific Grand Ballroom of the Waterfront Cebu City Hotel. For over a decade, ITF has been the ultimate stage where wanderlusts meets opportunity, and this promises to be its most dynamic edition yet.

For three thrilling days, Cebu becomes the epicenter of global travel as over 100 exhibitors and nearly 200 booths showcase exclusive deals, packages and experiences from airlines, hotels, resorts, cruise lines, travel agencies, visa specialists and tourism boards. ITF 2026 is where journeys begin, connections are made and dreams take flight.

Signature Programs

CEBU TRAVEL EXCHANGE (CTX) - March 12, 2026

Now on its 8th edition of this business to business networking event brings together top tourism professionals to forge partnerships, spark collaborations and shape the future of travel. This will be from 12:00 noon to 5:00PM at the Atlantic Hall of the Waterfront Cebu City Hotel. Pre-registration is required.

TOURISM STUDENS DAY (TSD) - March 13-14, 2026

A vibrant showcase of Cebu's brightest tourism and hospitality students featuring competitions in tour guiding, quiz bowls, cultural performances and more.

ITF FOOD CITY - All Three Days

No travel experiences is complete without food. From our beloved lechon to international favorites like pizza, ice cream, pastries, ITF Food City is your passport to the comforts of home. While you ponder on the exclusive deals curated for you, we invite you to a warm space that celebrates the flavors Cebuanos turn to for joy, nostalgia and togetherness. A taste of the world.

ITF FAMILY DAY - March 15, 2026 - Morning Only

A celebration of Faith, Fun and Togetherness. On the last day of ITF, families are invited to gather for a special tradition: ITF Family Day. This meaningful closing event begins with a Eucharistic celebration, offering a moment of thanksgiving and reflection for the journeys shared and the connections made. After the mass, the atmosphere shifts into pure joy and laughter with fun games and activities for the little ones.

Won an overnight stay at La Joya Farm Resort and Spa-- my favorite mountainside escape in the south of Cebu!

Founded in 2014, the International Travel Festival has grown into the region's premier consumer travel event, bringing together airlines, hotels, resorts, cruise lines, travel agencies, tourism boards and industry innovators under one roof. More than a festival, ITF is a movement-- a platform that connects communities, fosters partnerships and positions Cebu as a gateway to global travel opportunities.